29 Apr 10 Apple’s WWDC starts June 7th
Apple’s annual Worldwide Developer’s Conference commences on June 7th. Will that be the day we finally see the rumored 4th generation iPhone? Oh wait, we already saw it. Thanks Gizmodo! In all seriousness, I’m wondering how Steve Jobs will present the phone. So much of his keynote presentation is built upon hype. Jobs talks about every new product like it’s the greatest invention in the world. Line after line, he tells everyone what they’re missing, and what he’s going to do to solve it. The anticipation builds until Steve pulls the device out of his jeans pocket, to a mix of applause and frenzied shutter noises. Everything usually goes his way, but not this time around.
The last time I recall something like this happening was with the Sony PSP Go. Sony accidentally leaked the product weeks before the start of E3, gaming’s biggest expo. It was obviously going to be a major part of their presentation, but because of the leak, the unveiling was rather low-key, and somewhat awkward. The iPhone is a much bigger product launch of course, and Jobs is a master when it comes to keynote deliveries, so I’m looking forward to seeing how he handles the leak on stage.
WWDC isn’t just about the iPhone. It’s a great expo to learn about emerging technology, and software that Apple and others are working on. It’ll take place at the Moscone Center in San Francisco from June 7th -11th.
